CB2 (9780324829990)
Created through a 'student-tested, faculty-approved' review process with input from more than 175 students and instructors, "CB, Second Edition", provides a streamlined introduction to the core concepts and applications of contemporary consumer behavior. This engaging and accessible solution accommodates the diverse lifestyles of today's learners by providing a full suite of proven learning tools, including chapter-by-chapter study cards, interactive quizzes, downloadable flash cards, multimedia resources, and more, all in a convenient package at a value-based price.
Product details
- Paperback | 352 pages
- 214 x 274 x 20mm | 850g
- 05 Mar 2010
- Cengage Learning, Inc
- South-Western
- Mason, OH, United States
- English
- Revised
- 2nd Revised edition
- 032482999X
- 9780324829990
- 955,704
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